As a four year graduate in advertising, I am prepared for a lot of professional undertakings. But, when my company’s president texted me on the way to an event with directions and a follow-up saying, “I have a surprise for you,” I knew I should proceed apprehensively. An interesting turn of events occurred for me this morning when, on my first week of work at Ideba I was asked to help out with an ongoing charity event to help local schools in need (http://www.schoolhousesupplies.org/).
I learned quickly what my role would be when I was brought into a back room of Boise-Eliot Elementary School and put into a plush mascot costume for Chase The Dog (see side illustration). While dancing on stage in front of 700 or more children and teachers I was reminded what good marketing really entails. In order to succeed in this business you need to work the crowd, stand the heat, think big, and most importantly do whatever it takes to brand an image for your company and partners. These are all traits and characteristics that Ideba employees have shown time and again by exceeding client and partner expectations, helping them successfully connect with their customers, and doing exactly what it takes to thrive in a weak economy.
Moving forward I have made a goal of engaging with my surroundings in even more unique and creative ways. If you have any ideas or stories of feeling like a larger than life employee, please post.
- Lee Sumner, Research Analyst